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Popular Analytics Software
Web Analytics
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views etc to gauge the popularity of the sites which will help to do the market research.
Open Source | |
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AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages. It uses a partial information file to be able to process large log files, often and quickly. It can analyze log files from all major server tools like Apache log files (NCSA combined/XLF/ELF log format or common/CLF log format), WebStar, IIS (W3C log format) and a lot of other web, proxy, wap, streaming servers, mail servers and some ftp servers. |
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CrawlTrack is an open-source web analytics free script. With CrawlTrack you will get a detail view of the crawler activity on your site(s) and the hacking attempts made. But you will also have information regarding the number and origin of visitors, the bounce rate, the number of 404 errors, the number of file downloads, your server load usage and your site indexation. You will be able to follow on a daily basis your position in search engine and your rank for each keyword who send you visitors. And, this is really unique, CrawlTrack is not only counting and recording information, it will block numerous hacking attempts. |
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The Open Web Analytics (OWA) framework provides a generic set of PHP and HTTP APIs that application developers can use to integrate web analytics into any application. The Framework also has built-in support for popular web applications such as WordPress and MediaWiki. |
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Piwik is a downloadable, open source (GPL licensed) real time web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and more. |
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W3Perl is a free logfile analyzer for web, ftp ,squid and mail server. |
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The Webalizer is a fast, free web server log file analysis program. It produces highly detailed, easily configurable usage reports in HTML format, for viewing with a standard web browser. |
Proprietary | |
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Mint is an extensible, self-hosted web site analytics program. Its interface is an exercise in simplicity. Visits, referrers, popular pages and searches can all be taken in at a glance on Mint's flexible dashboard. |
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Statistical Analysis and Reporting software for log file data from any source. Sawmill currently supports over 850 different log file types from every web/network/security/email/proxy server device, and many more. Hosting on all major platforms (Unix, Linux, Windows, Mac). Sawmill provides real-time alerting and reporting with drill-down (zooming), custom reports, dynamic 'on-the-fly' filtering and much more, with html and .csv output for emailing of reports, and for static publishing. |
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Urchin Software from Google analyzes traffic for one or more websites and provides easy-to-understand reports on your visitors - where they come from, how they use your site, what converts them into customers, and much more. If you have content behind a security firewall or on an intranet or internal network that prevents you from using the Google Analytics service, Urchin Software from Google is for you. |
Hosted | |
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Customer Experience Analytics by ClickTale - discover everything visitors do on your website. Watch Visitor Recordings, Mouse Move Heatmaps, and Form Analytics. |
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Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. |
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VisiStat is a suite of powerful, easy-to-use Website tracking tools that provide lead generation, and measure the effectiveness of your Website performance, from pay-per-click & online marketing to search engine optimization. Real-time & presentation ready...no experience required! |
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With Q3, Webtrekk establishes its position as a worldwide leading provider of Premium Web-Analysis. |
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Webtrends Analytics 9 delivers the industry's most accurate picture of what’s happening on your web site, along with the data analysis and integration tools to help you turn even the largest stockpiles of online and offline records into understanding of your customers and business. |
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Woopra is a comprehensive, information rich, easy to use, real-time Web tracking and analysis application. Woopra delivers a rich library of visitor statistics through a desktop application. |
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Yahoo! has integrated its acquisition of IndexTools, a leading provider of web analytics software, with its own systems to provide a free full featured enterprise analytics solution which also now provides insight into the demographics and category interests of your website visitors. Powerful and flexible dashboards, segmentation tools, and campaign management features make it faster and easier for online marketers and website designers to learn about and align with each audience. |
Mobile Analytics
Mobile web analytics studies the behaviour of mobile website visitors, in a similar way to traditional web analytics (or desktop web analytics). In a commercial context, mobile web analytics refers to the use of data collected as visitors access a web site from a mobile phone. It helps to determine which aspects of the website work best for mobile traffic and which mobile marketing campaigns work best for the business; this includes mobile advertising, mobile search marketing, text campaigns and desktop promotion of mobile sites and services.
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AdMob Mobile Analytics is a free tool that helps mobile site owners gain insight into their traffic and site usage, allowing them to make data-driven decisions about their mobile business. |
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Bango’s Mobile Analytics lets you analyze who is visiting your mobile website and lets you track mobile marketing campaigns. |
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Simply EVERYTHING you need to know about your mobile apps in one place. iTunes sales reporting, analytics, campaign conversion tracking and more. |
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Mobile Analytics by PercentMobile is a free and fully hosted mobile analytics service. Mobile Web Analytics. Mobile Analytics. |
Online Video Analytics
Online video analytics, also known as web video analytics, is way of measuring how viewers get to a online video and what they do when they watch it. A video is any length of video stream, such as a movie clip, video advertisement, movie trailer, television show or full-length video.




















