Archive for the ‘VisiStat’ Category
Email content requires special attention for lead generation
Make sure email content is engaging and
reaching customers at the right time
As content marketing and lead generation continue to merge, B2B
marketers must consider where to put their resources. Good content takes
time, but it must also be worth the effort in regard to the leads that
it generates.
According to Business 2 Community, special attention
should be paid to more in-depth
Metrics for measuring how much love your content is receiving
Lead generation success can be
measured with many different metrics
Success is measured in different ways. Overall, success at a business
is usually measured through revenue and ultimately profits.
But, there
are little successes that must be measured before one can identify what
aspects of any organization need improvement.
When considering lead generation tools,
one would assume that
Personalize content for better lead generation
Switch up your online content and learn
what brings leads back for more
For B2B marketers, one challenge with online lead generation
is keeping customers coming back. Sure, one article or white paper may
have caught their fancy, but how can you make sure they visit
again?
Maybe they just took what they wanted and moved on. In some
cases, that will be true.
Not all visitors that read
Is your call to action loud and clear?
Make sure leads know where to go after
they view content with effective calls to action
While content can draw visitors to a website, sometimes it takes a
few more boosts to get them into the sales funnel. One way of doing that
is a call to action. While you should avoid the hard sell with content,
you do need to make sure clients know you have something to offer.
However,
even a
Plot a course toward your website with improved SEO
Online lead generation can
be tricky.
Improve your SEO so sales
prospects don’t get lost a
You need a state-of-the-art site that looks inviting and
is easy to navigate. And speaking of navigation, make sure prospects can
find your site in the first place. No matter how great it looks, if its
an island with no dock, it won’t matter.
Land(ing page), ho! How to make sure your website is
Don’t get left behind in mobile race
Mobile use is skyrocketing,
and you need to catch up
Businesses are racing to the finish line with mobile apps and
websites. If your company isn’t doing this, you’ll probably be left
behind.
The “KPCB Internet Trends 2013″ report shows more than 25
percent of total global Web traffic will be from mobile devices in
2014 - considering this segment made up 1 percent of Internet traffic in
Is an inflated sense of self to blame for B2B lead generation failure?
B2B lead generation campaigns can
fail without proper segmentation
B2B lead generation
can be a significant source of frustration for marketers. Part of the
problem for many organizations is that marketing teams try to go after
everyone, but their products may only apply to a niche target audience.
B2B firms that specialize in technology may experience more difficulty
in lead generation
Big data causing big problems for executives
The
majority of business professionals
don’t have the right tools
to make
any sense of big data
Many companies are racing to implement big data solutions because of
the benefits in decision-making. But many executives trying to glean
insights from data end up with a big mess on their hands. In fact, big
data was found to be the leading cause of frustration for executives and business
How marketers are coping with lead generation challenges
Lead generation quality has decreased
over time, and marketers need to adapt
Many B2B marketers are shifting to online lead generation techniques,
but they may struggle with quality rather than quantity. In the past
few years, there has been a marked decline in the number of quality
leads companies capture, according to an article in Mobile Marketing
Watch.
Business is becoming
Web analytics help marketers measure success of social media campaigns
Analytics can help marketers
improve social media campaigns
In social media marketing, small adjustments can make campaign performance soar or cause efforts to fall flat. Web analytics can help marketers make these miniscule adjustments that can make or break a campaign.
For example, during major events, Twitter users may not be unified on which hashtag they are using in tweets. Many people
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