As we go into turbulent economic times, the ability to leverage data to make good business decisions is more important than ever. However, too often web analytics data quality issues prevent companies from trusting their data, so it sits unused. Incomplete (or incorrect) page tagging is one of the primary causes of bad web analytics data. So, AnalyticsExpert is offering a new service to increase your confidence in your data.

A page tagging audit is a quick and efficient way to identify small problems that can cause big gaps in your data. To ensure your data is of the highest quality, AnalyticsExpert will:

• Determine whether the base page tags have been properly deployed on all site pages
• Recommend and prioritize improvements to how the tags are deployed
• Provide sufficient detail so that the recommendations will be actionable

The foundation of our standard tagging audit is a proprietary site scanning tool. With this technology, we’re able to scan your site by following links to discover all your pages, much in the same way that a search engine spider (or robot) would.

Contact us today to see a sample audit and discuss how a page tagging audit can improve the quality of your data.

A standard tagging audit is sufficient for most organizations. For those looking for a more comprehensive assessment, AnalyticsExpert recommends a Confidence Audit. Our industry-leading Confidence Audit offers a comprehensive assessment of your web analytics program, as well as a roadmap for moving forward to optimize your investment.