What is Testing and Optimization?

Testing and optimization is one of the most effective methods for improving the performance of your online marketing initiatives. Also called A/B and Multivariate Testing, optimization allows you to test hundreds of combinations to identify the content and website design that is most effective at driving conversions, increasing revenue and improving customer satisfaction.

How do I use Testing & Optimization?

A/B and Multivariate Testing are used by companies in every industry and for every business purpose. Common tests include:

• Optimize landing pages for paid search and e-mail
• Optimize click through rates on the homepage
• Improve the conversion funnel or check-out process
• Evaluate new design concepts and creatives in development

How can AnalyticsExpert help?

AnalyticsExpert helps you build a successful testing and optimization program tailored to the needs of your business. Our consultants address immediate needs, deliver quick wins, and build optimization plans for continued long-term success.

It is important to understand that testing and optimization is not a one-time project - it is a continuous process that requires organizational support and well-defined business processes to achieve ongoing benefits and to build a culture of analytics.

Our services include:

• Optimization Strategy.
  Following best practices, our team successfully integrates testing & optimization into your digital marketing initiatives.
• Landing Page Optimization.
  Improve the performance of search and e-mail marketing programs through the optimization of key landing pages. Our team will design experiments that determine the top-performing combinations of headline, copy and layout for your landing pages.
• Conversion Funnel Optimization.
  Improve conversion rates by optimizing key conversion funnels throughout your site. Our team will design a series of experiments to optimize registration pages, shopping carts and credit card pages that improve the results of your business.
• Design of Experimentation & Analysis of Results.
  Our certified consultants will develop the testing strategy to ensure each multivariate test is a success. And once a test is completed, we will work with your team to analyze the test results, understand how different visitor segments performed and recommend new tests that continuously improve the user experience and the performance of your online marketing initiatives.